The training program’s target is to form experienced media handlers within governmental bodies. This training course will address the participants in the art of creating effective media events, in developing relationships with the media, and in "managing" the media itself. The SAE ‘s Media Relations Training Program is completely different from other training schemes offered in the Region as many of its teachers and lecturers are coming directly form the entertainment and communication business. Highly qualified and experienced Arabic professionals are part of the teaching panel. Executive trainees gain exposure to every side of the public relations scenario. SAE Corporate Training will teach participants on the fundamental skills of public relations such as writing, media monitoring, media relations, electronic media, special event planning, new business presentation and more.

• Governmental bodies

• Universities

• Corporation’s media departments